Our research on crypto adoption and the blockchain industry across the Nordics and Baltics, done with members and partners.
% of adults, by survey year. Pick a country to highlight it.
Number of adults in the latest survey
% of Nordic men and women who own crypto
Expected Nordic owners within ten years, as stated in each survey
new owners in Sweden in one year, the largest jump recorded in any Nordic market.
of 40–49 year-olds own crypto, up from 7.7% in 2024. Ownership is spreading to older age groups.
of owners hold less than USD 1,000. Most holdings stay modest.
owners hold Bitcoin. Ether follows at 36.7%.
Sources: K33 Research Nordic Crypto Adoption Surveys 2024 (with EY), 2025 and 2026 (with Nordic Blockchain Association and Firi). Country owner counts for 2024 as restated in the 2025 report. The 2025 Nordic total includes Iceland. Charts start in 2024, the first year all four countries were surveyed.
Every edition and country report in one place. Filter by year, region or country.
The Nordic Crypto Adoption Survey 2026 is based on responses from 4,098 adults across Norway, Sweden, Denmark and Finland, collected through Norstat and Maskína in March 2026.
The Baltic Crypto Adoption Survey 2026 dives deep into retail crypto adoption trends in the Baltics as a whole and in the individual Baltic countries.
The Nordic Crypto Adoption Survey 2025 by K33 Research, with the Nordic overview and country reports for Sweden, Norway, Denmark and Finland.
The Icelandic country report from the Nordic Crypto Adoption Survey 2025 by K33 Research.
The first Nordic Crypto Adoption Survey, covering Denmark, Sweden, Norway and Finland. By K33 Research and EY, April 2024.
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