Our work

Industry reports

Our research on crypto adoption and the blockchain industry across the Nordics and Baltics, done with members and partners.

Crypto adoption at a glance

Share of adults who own crypto

% of adults, by survey year. Pick a country to highlight it.

Nordics

Crypto owners per country

Number of adults in the latest survey

The gender gap

% of Nordic men and women who own crypto

More people plan to buy

Expected Nordic owners within ten years, as stated in each survey

+500,000

new owners in Sweden in one year, the largest jump recorded in any Nordic market.

15.2%

of 40–49 year-olds own crypto, up from 7.7% in 2024. Ownership is spreading to older age groups.

60%

of owners hold less than USD 1,000. Most holdings stay modest.

2 in 3

owners hold Bitcoin. Ether follows at 36.7%.

Sources: K33 Research Nordic Crypto Adoption Surveys 2024 (with EY), 2025 and 2026 (with Nordic Blockchain Association and Firi). Country owner counts for 2024 as restated in the 2025 report. The 2025 Nordic total includes Iceland. Charts start in 2024, the first year all four countries were surveyed.

All reports

Every edition and country report in one place. Filter by year, region or country.

Year
Region
Country

Nordic Crypto Adoption Survey 2026

The Nordic Crypto Adoption Survey 2026 is based on responses from 4,098 adults across Norway, Sweden, Denmark and Finland, collected through Norstat and Maskína in March 2026.

Baltic Crypto Adoption Survey 2026

The Baltic Crypto Adoption Survey 2026 dives deep into retail crypto adoption trends in the Baltics as a whole and in the individual Baltic countries.

Nordic Crypto Adoption Survey 2025

The Nordic Crypto Adoption Survey 2025 by K33 Research, with the Nordic overview and country reports for Sweden, Norway, Denmark and Finland.

Iceland Crypto Adoption Survey 2025

The Icelandic country report from the Nordic Crypto Adoption Survey 2025 by K33 Research.

Nordic Crypto Adoption Survey 2024

The first Nordic Crypto Adoption Survey, covering Denmark, Sweden, Norway and Finland. By K33 Research and EY, April 2024.

Findings & analysis